Press Release

YOU CAN LEAD A HORSE TO WATER...

REFRESH YOUR D.O.C. LOCATIONS WITH THE EX SOFTWARE UPDATE KIT

Elk Grove Village, IL June 21, 2006 — More Derby Owners Club - World Edition EX Software Update Kits are available by Sega Amusements USA, Inc.

Question: Is Sega still selling Derby Owners Club cabinets?
Answer: Sega has successfully sold Derby Owners Club World Edition Horseshoe and 8-Player cabinets for 5 years. The EX Software Updates are still selling for both machines and at a price quite reasonable to the industry.

Q: What does the EX Software Update have to offer?
A: 30 new sires, 30 new dams, tournament customization software, on-screen race results, and new, realistic race-day audio.

Q: Does Sega Amusements USA sell cards for the Derby Owners Club machines?
A: Yes, Sega Amusements has designed new cards that look even more authentic than ever. The new cards have the functionality of the old with leather-style graphics, plus an area for locations to print serial numbers for Derby Owners Club promotions. Call a Sega Representative for more details and a price quote!

Q: How does a Derby Owners Club Tournament work?
A: Tournament details can be customized within the game by age of horse and a choice of 13 race schedules ranging from 3 to 16 heats per event. Follow the EX manual for specific instructions. Sega is also offering tournament guide materials free to the operator. Call to request a Tournament Guide with instructions on how to run an event, a Stable Guide (the source for players to study horse traits for breeding purposes), and a Player Pamphlet that is a "How to Play" guide for the player to be circulated at the location. Derby Owners Club has an incredibly high niche fan base. What better way to challenge these players, while earning higher incomes for the location, all with the easy installation of a new and dynamic software upgrade?

Call a Sega Representative or visit us
online www.sau.sega.com for more information.

About Derby Owners Club - World Edition EX Software Update
Derby Owners Club is approaching its 4th anniversary in the market - a milestone in and of itself, and Sega wants to ensure those operators and location owners who have purchased the game continue to enjoy maximum earnings. The EX Software Update provides a variety of added features including a new race call with legendary Tampa Downs and Canterbury Park track announcer Richard Grunder, 30 new sires and 30 new dams, tournament software with a variety of tournament modes, on-screen race results of the previous 6 races, and a new call to post with the classic Trumpeter horn sound.

About Sega Amusements USA, Inc.
Serving the North and South American markets, Sega Amusements USA, Inc. is a wholly owned subsidiary of Sega Corporation, Japan. Sega Amusements USA, Inc. is an industry leader in creating state-of-the-art interactive video, self contained merchandising, and redemption game play experiences through the utilization of complementary technologies and devices to enhance player enjoyment and loyalty. Products include single-player upright video games, self-contained merchandisers, and multi-player attendant operated simulators.

Home | Corporate Info | Find a Distributor | Trade Shows | F.A.Q. | Contact Us | Video Games
Redemption / Vending Games | Archive Games | Cabinet Conversion
Policies and Procedures | Privacy Policy | Terms of Service